Carissa Reiniger is the Founder & CEO of Silver Lining Ltd. She started Silver Lining in 2005 and created the Silver Lining Action Plan – SLAP! – A methodology that has helped over 10,000 small business owners in 14 countries set – and hit their growth goals.

She is the Creator of the Thank You Small Business movement and she also regularly writes, speaks and advises on small business. 

She has worked with major organizations such as Google, The White House, Hewlett-Packard, Intuit, Citi Cards, Staples, Citrix, and American Airlines to bring more resources and support to small businesses. She and her work has been featured in places such as The New York Times, The Globe and Mail, Inc Magazine, Entrepreneur Magazine, TechCrunch, Forbes and BizJournal.

She is on a mission to help more small business owners make money doing what they love because she genuinely believes that we CAN change the economy one small business at a time.